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💥 Generally, marketing arises with a split personality. The first phase signifies the traditional brand-building techniques led by TV ads or door-to-door marketing strategies. The opposite phase involves performance marketing driven by an online presence.
💥 Performance marketers inhibit growth strategy through click rates while brand builders argue for long-term investments. The latter has its hurdles in growth phenomenon henceforth, various business sectors shift their tactical approach to full-funnel marketing goals.
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FULL FUNNEL MARKETING
➡️Full Funnel Marketing drives both brand building and performance marketing via measurement system and key performance indicators ie; business entities can be more relevant to their customers.
They can create a concurrent image of their brands and generate more leads. A full-fledged customer experience can be driven by enhancing email marketing, social media ad campaigns, etc.
➡️The concept of full-funnel marketing is a visualization process of turning leads into customers. The basic approach starts at the top of the funnel thereby capturing as many leads as possible. As moving down the funnel, it becomes narrower and fully focused on targeting potential customers.
What could be the stages of full-funnel marketing? Have an idea? 🤔
- Awareness:
Delivering awareness to your brand is the first and foremost stage of full-funnel marketing to grab new audiences who may be unfamiliar with your brand.
For example, online display ads, promotional videos, and content marketing generate deep knowledge of your top brands.
- Consideration:
The next stage defines a strategy to make people think and analyze your brand over competitors say paid search, email marketing, social media marketing raising your brand visibility from competitors.
- Conversion:
The last stage incorporates action to plan to undertake online sales, to name just a few like retargeting via clicks, search, etc.
Why Full Funnel Marketing at Pandemic Times
This is of course a very crucial time in implementing full-funnel marketing during the COVID-19 pandemic. A large proportion of customers drove a new shopping trend concerning store closures and other social distancing barriers.
In this wage, customers are analyzing brand purpose as a key indicator for their buying. Henceforth, marketers should research ways to satisfy existing clients and seek a new audience for their brand.
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Final Thoughts
Hope you all had a brief idea on full-funnel marketing tactics. It outlines the most straightforward path to reach your customers. The top portion represents an awareness stage and the bottom represents a purchasing stage. While building full-funnel strategies, notice 5 simple steps into consideration:
- Ensure your products/services are ready to buy.
- Reach customers who are most likely to purchase.
- Differentiate your brand from peer products.
- Build your brand
- Expand your reach across multiple channels.
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